Enquiries
Calls, forms and bookings tied to a real customer — not a bot filling in a field.
Work / results
What we hold ourselves to.
We do not present unverified client claims. Instead, this is the measurement discipline and the business situations we design for.
What we measure
The same four measures, every month.
Local pack
Whether you show up in the map results people check before they open a website.
Load time
How fast the site opens on a phone with one bar of signal in the driveway.
Cost
Per qualified enquiry: the whole program cost that month, divided by what it produced.
Case scenarios
Three problems we see constantly.
These are illustrative scenarios, not client datasets or reported results.
Scenario
A Cape Cod HVAC company
The phone stayed quiet between emergency calls.
- Enquiries
- Local pack
- Cost per enquiry
Scenario
A seasonal waterfront restaurant
Reservations dried up the week after Labor Day.
- Reservations
- Shoulder season
- Cost per cover
Scenario
A Cape Cod boatyard & marine service company
Every quote turned into a week of phone tag.
- Quote requests
- Load time
- Quote-to-job rate
The shape we design for. Not a client dataset.
How we report
One report. Written for you, not for us.
01
One dashboard
Enquiries, visibility, spend and cost per enquiry on a single page.
02
Plain-English commentary
A short note on what moved, what didn’t and why.
03
What we’re changing next month
The adjustment named before we make it, so you can hold us to it.
04
What we killed
The page, ad, keyword or channel that stopped earning its place.
Free digital checkup
Ask what we would
measure for you.
Two minutes to tell us your site and what you’re trying to grow. We’ll send back the metric we’d hold ourselves to and the three things worth fixing first — no obligation, and a reply within one business day.